Investors

Unique features, disciplined pricing, and angel-ready entry points (1–15% equity). For materials, email cs@calculatedrisk.group

Market Opportunity

The U.S. sports analytics + betting-adjacent market is projected to surpass $180B in handle by 2030, with an estimated 20M active U.S. sports gamblers. Profitability for Calculated Risk is achievable at <2% market penetration through tiered analytics subscriptions.

Strategic Scaling Timeline

2025: NFL beta. 2026: NFL launch. 2027: Add College Football; Rookie tier splits into Single-sport ($15/mo) or Dual-sport ($27/mo). 2028: Expand into MLB & NBA. Ongoing: seasonal $5 playoff pass (Dec 1 – Super Bowl Sunday) and in-app nudge (~+3% ARR).

Financial Strategy

Three revenue drivers: subscriptions (Rookie/Pro/HOF), a seasonal $5 one-day pass, and in-app nudges. Lean build cost is approximately $115k (Data $75k, Legal $25k, Branding $15k) vs. $260k traditional. Referral program uses a 53% engagement filter to keep CAC ~$6–12 per acquired user.

Revenue & Profit (2025–2028) Revenue vs Costs (2025–2028) Referral Profit Impact Cost to Market — Lean vs Traditional Use of Funds — Lean Build

Angel & Strategic Equity Options

Friends & Family / Angel: 1%, 5%, 10%, 15%. Strategic: 30–50%. Flexible structures with strong ROI driven by low-CAC referrals and seasonal conversion spikes.